You’ve grown and so have we!
Joovy, an international supplier of strollers, playards, feeding, toys/trikes/bikes, and accessories, has leveraged its knowledge of premium strollers by creating an entirely new category called Moovit: a product line of uniquely designed, highly functional, stylish, “stuff” carriers.
When developing this new line of Moovit products, we took into consideration some key factors based on consumer behavior:
Consumers love compact: all large moovit products fold down and shrink to fit into the trunk of any car.
Consumers have a sense of comfort when their belongings are in front of them: our moovit products are all push-forward moving.
Easy maneuvering = less frustration: our moovit products have wheels with excellent technology to make pushing a breeze.
Consumers in big cities, or those who live in apartments, appreciate convenient hauling of their goods.
Today, people are more focused on their health, emphasizing exercise and limiting the strain on their bodies. The moovit category promotes walking without the negative effects of heavy lifting. The Moovit product line will include a full assortment of luxury wheeled multipurpose “stuff” carriers aimed to help people go on adventures, run errands, or just move through their day with greater ease. Moovit products will be designed with a variety of applications and size options so they can fit a wide range of needs. Our audience includes soccer moms, coaches, shoppers, beachgoers, picnickers, salespeople, city dwellers, teachers, students of all ages, and the elderly.